GRIT Fitness

Group of nine women in workout attire posing together indoors with a white wall background.
Three smartphone screens displaying the Instagram profile and posts of gritbybrit, a gym and fitness center in Dallas. The profile highlights classes, team, locations, and policies. The posts feature group fitness classes with people working out and enjoying the gym environment. The comments mention the intensity of the classes and enthusiasm for cardio workouts.
Pie chart showing a budget breakdown for social media management, influencer collaborations, website enhancements, and founder story videos, with detailed cost and percentage labels on the left and a corresponding itemized budget table on the right.

Strategically executed a women-empowered boutique gym, GRIT Fitness’s goal of reaching 500 autopay members by July. Completed a social media transformation plan for all channels. Strengthened target audiences through surveying and competitor analysis. Crafted a thorough and achievable budget and timeline for the company.

Year
2025

Client
Brit Rettig Wold

SMU LOOK

Magazine cover

Sourced 20 models for the fall and spring magazine issues for the award-winning magazine, SMU Look. Collaborated with the fashion editorial team, along with 5 other teams, to develop and execute strategic action plans for featured fashion shoots.

  • Championed diversity and inclusion by ensuring model selections reflect the university’s diverse student body.

  • Coordinated and managed all aspects of model and HMUA (hair & makeup artist) coordination, including talent selection, scheduling, and sourcing backup models.

Year
2025

Client
SMU

Nostalgia & Noise

People socializing and dancing inside an art gallery with colorful paintings on the walls.
Flyer for End-of-Month Art Shuffle Night featuring interactive art, photography, and DJ set, with multiple photos of people engaging in art and music activities.

Developed and pitched a creative campaign concept featuring potential brand partnerships with MadHappy and Soho House. Proposed curated event ideas designed to engage N&N’s target demographic. Recommended aligned brand collaborations, fresh visual talent, including photographers and DJs, and a co-branded Midnight Special apparel line. Suggested a recurring monthly event to strengthen community presence and brand consistency.

Year
2024

Client
Ra Kazadi & Rob Grass

HerStory

A woman sitting on a wooden table inside a boutique store, smiling, wearing a white dress and a large white hat, surrounded by accessories like hats, boots, and decorative items, with a teal patterned backdrop that says 'HersTery'.

Developed a comprehensive digital communication strategy to elevate HerStory’s brand visibility and engagement across multiple platforms. Identified target audiences and tailored messaging through audience research and content planning. Established clear goals, performance metrics, and a timeline to guide successful campaign execution and evaluation.

Year
2023

Client
Tinsley Merrill Paul